Hey, Scott from The Sales Mastermind here. Today’s edition only takes 1 minutes.
“Good is the enemy of great” - Jim Collins.
Whether your sales process is working or not, keep iterating and trying new ideas. You never know if you’re at Great or stuck at Good.
You may be brand new to selling, or you may be a seasoned seller. In either case, to prevent stagnation:
Make one change to the buying journey every day.
And at the end of the day, keep it or swap back.
You could:
- Change the opening line of your cold call
- Try a new channel (such as posting on LinkedIn)
- Update one line in a follow-up email template
As long as you change something.
If you do this every working day, you’ll make 200+ small experiments every year. Even one change every second day is 100+ attempts.
Newer Seller Trap
When you’re just starting, it can be tempting to change approaches every time you come across new ideas - be it from a book, blog post, or training video.
Instead, be methodical. If you throw the baby out with the bathwater every time something pops into your head, you’ll never build a buying journey to grow from in the first place.
Sales is about selling consistently week-in-week-out, not inconsistent flash-in-the-pan brilliance followed by fallow periods.
Seasoned Seller Trap
If you’ve been selling for a while, you may shy away from any change at all.
This is how you get stuck in good, never try for great, and eventually the world passes you by.
Your buyers, how they buy, and macro market-wide trends are constantly changing. So doing what you’ve always done may not get what you’ve always got.
Make one change every day, and you’ll never be left behind.
Try it yourself. Change one thing today.
Until next week,
Scott Cowley
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