Founders: Fix your sales process.

As of 2026, I've guided 12 companies from founder-only sales to their first hire, hired 50+ sellers along the way, and advised 80+ founders on sales. I've personally sold, and led sales teams selling, into every major market on every inhabited continent — every role from appointment setter to VP of Sales, startup to post-IPO. (Got a deal in Antarctica or space? I'll do that one for free.)

Interested?

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B2B small businesses where the founder still runs sales. Revenue doesn't matter, and it doesn't matter what your official job title is. The trigger is that sales still runs through you.

Service or product makes no real difference; I have successful case studies on both sides.

I look for four practical things: you've been at it for at least three years, you've got at least ten current or past customers, and you could handle at least two new clients if they landed tomorrow and next month.

Sounds like you?

Let's talk

That describes almost everyone I work with. Most didn't choose sales - they had a skill, started a business, or stepped into a business leadership role, and sales came attached.

While you don't describe yourself as a "sales"person, you have sold everything this company has ever sold. It isn't an identity; it's knowledge, judgment, and a way of handling conversations that's never been written down.

If you're ready to make your sales more efficient and, eventually, transferable.

Let's talk

It's not one or the other. It's a journey from founder-only to founder-led to sales team. You can't hand over a process that doesn't exist yet, which is why we start with the system before the hire. Building that system just happens to make you better at selling in the meantime.

The signs you're ready: you missed target or have no targets, the market is growing while you aren't, deals are going quiet because you didn't follow up, and you have the capacity for more clients with no idea where those clients are coming from.

If customers are still buying without much of a process, you're winning the easy ones and missing out on everything else.

Let's talk

More leads into a sales process bottlenecked by you doesn't fix the underlying problem. You just work harder.

The founder can only have so many conversations a week. Then follow-up slips because you're also running the business, and the leads you paid for quietly disappear.

If you're ready to fix the sales side so your leads convert better, then spend more money on marketing.

Let's talk

Almost every founder I work with has this scar, some many times over (my record is 6 failed hires before we speak). Usually hiring isn't the problem; the system you handed them was.

Great sellers need leads, a sales methodology, a closing methodology, and a clear understanding of what happens next. Without that, it'll take six months before the seller even finds their feet. But most founders can't afford six months of leeway. So it doesn't work out.

If you're ready to get off the merry-go-round of failed sales hire after failed sales hire.

Let's talk

This is the fear most founders don't say out loud, and it's fair.

What feels like "it's just me" is usually experience gained from solving their headache a hundred times before and understanding the pain better than your buyers do.

You can document, train, and transfer that pattern recognition to someone else.

If you're open to uncovering the patterns you answer innately.

Let's talk

Realistically, a year, sometimes longer. Anyone promising you a salesperson closing independently in ninety days is selling you something.

That said, it doesn't take a year to see a return. The first work is tightening how deals get closed right now, with you still selling. We'll start with better follow-up, a clearer process, and fewer opportunities going cold. The work pays for itself much faster than you think.

Then, when and if you're ready, we talk about hiring your seller.

Ready to close more deals?

Let's talk

I have worked with over 80 founders, hiring over 50 sellers, in businesses ranging from digital marketing agencies to e-commerce software to solar/battery installers to AI education providers.

These founders have been on every continent (except Antarctica).

Hear from them yourself here.

(Or, if you're convinced.)

Let's talk

You'll hear from me, and we'll get on a call. It's a two-way conversation: I want to understand where sales sits in your business today, and you will decide whether I'm the right person to help.

The form is free, and there's no obligation. If it's not a fit, I'll tell you quickly and point you somewhere more useful.

Ready for more?

Let's talk