Hey, Scott from The Sales Mastermind here. Today’s edition only takes 1 minute.
I’m still recovering from my wedding, so this week is a round-up of some previous editions focusing on alternative lead-generation strategies:
- Any outreach must target a pain your buyer recognises and is motivated to solve. Make sure it passes the Sunday Night Test.
- Next, ensure that your lead generation is sustainable.
- Try the side door approach of starting a podcast.
- Partnerships take time, but they always work.
- If you struggle with podcasts or partnerships, try the Executive Lunch/Dinner Playbook.
Then, once you start booking sales calls, make sure they show up.
Did you learn something from the above? What lead gen strategies should I expand on?
Until next week,
Scott Cowley
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