The Sales Mastermind 


(October 13th, 2020)

Sales tips for founders who sell, but are not “sales”people

Happy Tuesday!

Here is your One Video Interview, Two Expert Quotes and One Community Submission.

One Video Interview

Identifying PainPoints

This week Guillaume Moubeche, CEO of Lemlist, talks us through a little growth hack to find the pain points of your ideal customers and ideal buyers.

Two Expert Quotes

I. Zig Ziglar, sales author and sales trainer

“People don’t buy for logical reasons. They buy for emotional reasons.”


II. Benjamin Dennehy, The UK’s Most Hated Sales Trainer

“How do I move someone from intellect to emotion on a call? That’s all I’ve got to do”

One Community Submission

Philpp Wolf CEO and Founder @ Custify

 “If you are a technical founder like me, sales is not something that comes to you naturally. Nothing to be ashamed of – it’s a skill, just like coding, that can be learned. And let me tell you from experience, good sales is just as important as having a good product.”

Until next week,


Scott Cowley, The Sales Mastermind
Join me on Linkedin
Book a call with me

The Sales Mastermind

1 simple sales tip in your inbox every week?
Designed to be hyper actionable for your next call.
Subscribe >>>

Check your inbox for the bonus gift!