The Sales Mastermind Newsletter

Every Tuesday I send out HIGHLY actionable sales tips that takes less than 9mins to consume.

It includes:
One video interview
Two expert quotes and
One community submission
Straight to your inbox.

The Sales Mastermind 


(January 12th, 2021)

Sales tips for founders who sell, but are not “sales”people

Happy Tuesday!

Welcome to 2021, here is your participation medal for surviving 2020 🥇.

Here is your One Video Interview, Two Expert Quotes and One Community Submission.

One Video Interview

Aligning processes with Scott Sambucci

Process, sounds fun doesn’t it? (yea, I know not really). Thats why this clip from Scott Sambucci is AMAZING. He breaks down the sales journey into a real process and walks you though how you take control so the buyer walks to your timeline and your process, when the results speak for themselves.

Two Expert Quotes

I. Edward Deming, Professor, author and management consultant

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

II. Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce

“How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”

One Community Submission

Andrea Nagar, Founder @ PhraseExpander

 1. “Have a process and follow it religiously” Then revise. If you don’t have a process you’ll default to using their process and you’ll be left hanging.

2. Your goal is to get to a yes or no. Both cases are a win as you either are on track to close the deal or you stop wasting time chasing the wrong people

3. Do not do adhoc discounting but define a clear price structure. And when you are offering a discount, always ask for something in return

Until next week,

Scott Cowley, The Sales Mastermind
Find me on Linkedin

PS Whenever you’re ready here are THREE ways I help founders who sell

1. Join the Sales Mastermind Community
Want to be surrounded by other founders who sell? People in the exact position you are solving the same problems you are? Click here

2. Join our implementation program and become a case study
I am launching a new founder case study group this month… keep in touch for details. If you would like to work with me to make more sales in less time, email me with the subject “Case Study”.

3. Work with me privately
If you’d like to work directly with my team and I to rapidly scale your revenue, email me with the subject “Scale”.

The Sales Mastermind

Start building your processes:

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