The Sales Mastermind Newsletter
Every Tuesday I send out HIGHLY actionable sales tips that takes less than 9mins to consume.
One video interview
Two expert quotes and
One community submission
Straight to your inbox.
The Sales Mastermind
(February 16, 2021)
Sales tips for founders who sell, but are not “sales”people
Here is your One Video Interview, Two Expert Quotes and One Community Submission.
Two Expert Quotes
I. Jim Dickie, Managing Director @ CSO Insight
“It’s not a big deal to lose to a competitor; it happens to everyone… I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”
II. David Brock, Author of Sales Manager Survival Guide
“Depending on the research you read and believe, the number of buying journeys ending in “No Decision Made,” is around 50 percent to 60 percent of all sales engagements… The tragedy of “No Decision Made,” is the customer has failed to achieve their goal. They have failed to solve their problem. They are missing opportunities they sought to attack. Think about what the customer undertook to get to the point of making no decision.”