The Sales Mastermind Newsletter

Every Tuesday I send out HIGHLY actionable sales tips that takes less than 9mins to consume.

It includes:
One video interview
Two expert quotes and
One community submission
Straight to your inbox.

The Sales Mastermind


(February 16, 2021)

Sales tips for founders who sell, but are not “sales”people

Happy Tuesday!

Here is your One Video Interview, Two Expert Quotes and One Community Submission.

One Video Interview

You’re Not Really Selling

Selling is all about moving from one step to the next. So is sales ever REALLY selling? Have a listen to how Scott Sambucci gets answers and progresses a sales process. Click below.

Two Expert Quotes

I. Jim Dickie, Managing Director @ CSO Insight

“It’s not a big deal to lose to a competitor; it happens to everyone… I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”

II. David Brock, Author of Sales Manager Survival Guide

“Depending on the research you read and believe, the number of buying journeys ending in “No Decision Made,” is around 50 percent to 60 percent of all sales engagements… The tragedy of “No Decision Made,” is the customer has failed to achieve their goal. They have failed to solve their problem. They are missing opportunities they sought to attack. Think about what the customer undertook to get to the point of making no decision.”

One Community Submission

Thea Myhrvold Founder @ GetBee

I find that selling and talking to customers helps you validate : positioning, a/b test wording etc etc – it’s helps validate something’s you can’t get from clicks and helps you iterate other things too.. 

Until next week,

Scott Cowley, The Sales Mastermind
Find me on Linkedin

PS Whenever you’re ready here are THREE ways I help founders who sell

1. Join the Sales Mastermind Community
Want to be surrounded by other founders who sell? People in the exact position you are solving the same problems you are? Click here

2. Join our implementation program and become a case study
I am launching a new founder case study group this month… keep in touch for details. If you would like to work with me to make more sales in less time, email me with the subject “Case Study”.

3. Work with me privately
If you’d like to work directly with my team and I to rapidly scale your revenue, email me with the subject “Scale”.

The Sales Mastermind

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