The Sales Mastermind Newsletter

Every Tuesday I send out HIGHLY actionable sales tips that takes less than 9mins to consume.

It includes:
One video interview
Two expert quotes and
One community submission
Straight to your inbox.

The Sales Mastermind 


(December 8th, 2020)

Sales tips for founders who sell, but are not “sales”people

Happy Tuesday! Here is your One Video Interview, Two Expert Quotes and One Community Submission.

One Video Interview

Speaking The Customer’s Language

Reden ist Silber, Schweigen ist Gold. If this German saying is correct, then speaking the customer’s language is platinum. And of course this goes beyond geographical differences. At HeySummit Lizzie Brough has conversations with people from various backgrounds and here she tells us what she learned in the process:

Two Expert Quotes

I. Roy Bartell, Online Business & Sales Thought Leader

“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.”

II. Bob Phibbs, Retail Doctor and motivational speaker

“The best salespeople wonder what it would be like to be in the other person’s shoes. They know they can’t play that game unless they continually strive to train themselves in how we as human beings communicate.”

One Community Submission

Oz Merchant, CEO @ Wellistic

“Selling is a feedback and feed-forward loop for founders. Feedback to make the product or service better and feed-forward to take advantage of emerging problems for potential customers that the product or service does not yet address.

Bonus Tip: Create a little psychological distance from your product or service. Someone is bound to call your baby ugly at some point. Don’t take it personally. Learn to listen for the gem in that feedback.”

Until next week,

Scott Cowley, The Sales Mastermind
Find me on Linkedin

PS Whenever you’re ready here are THREE ways I help founders who sell

1. Join the Sales Mastermind Community
Want to be surrounded by other founders who sell? People in the exact position you are solving the same problems you are? Click here

2. Join our implementation program and become a case study
I am launching a new founder case study group this month… keep in touch for details. If you would like to work with me to make more sales in less time, email me with the subject “Case Study”.

3. Work with me privately
If you’d like to work directly with my team and I to rapidly scale your revenue, email me with the subject “Scale”.

The Sales Mastermind

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